How to Hire a Production Company?
There are several tips that you must be mindful about when in search of a production company that will produce your infomercial advertisements. If you want to have high chances of making the right decision, then see to it that you follow the tips that are discussed in the next lines.
Tip number 1. It is necessary to ask the production company you are planning to hire if they can present specific samples of the last 3 or 5 productions they’ve worked on without going beyond the budget. After that, call their clients in order to validate the results of the show.
Tip number 2. You need to figure out if the company does understand the industry you are in or not. Well, if you want to ensure that the message you want to convey across your market will be understood, this is something that you should not take for granted. After all, would you be spoon-feeding an inexperienced and amateur production company or have the peace of mind that you’re with one who knows what they are doing?
Tip number 3. If you do liked a certain show, be sure that they can deliver the same creative team on your infomercial advertisement from the cameraman, editor, writer, director and everyone else in the team. Make sure that you get the team that had the biggest impact on production values and creativity.
Tip number 4. Be sure that no cameras start rolling until you are completely happy and satisfied with final shooting script, narrator, casting of on-cam talent, graphic design, style of music and so forth.
Tip number 5. See to it that the storyboards and the scripts have given you a detailed and clear sense to how the production will be edited and shot. This is a must to be able to avoid unwanted surprises. Better yet, you have to insist on seeing and approve offline edit or the rough cut before proceeding to the final editing of the program.
Tip number 6. It is vital that the production company has agreed to produce the infomercial advertisement on flat fee bases and that your contract has a Not to Exceed clause. You can make sure that there’s no hidden costs in the service they’re offering by doing so.
Tip number 7. It is integral to get references at least from the last 5 productions they’ve worked on. Anyone could get a hit every now and then but out of the last 5 productions, how many of their clients were able to achieve their goals using their help?
You’ll be fine in hiring a production company to do your infomercial advertisements so long as you follow these tips.